The "friendly" era

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The “friendly” era

Given the need to bring products closer to people, companies have been focusing over the past years, on understanding the relationship and experiences that customers have with their products during their life cycle. The sum of those experiences is know as customer experience and specially for technology companies such as Microsoft, for customers to have a closer relationship with technology, benefits such as easy to use, friendly and intuitive have become kind of a backbone for whenever building new products.

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